Deborah Morales
President & iconomist
Ms. Morales is a 20-year veteran of the promotional industry with extensive experience in marketing and packaging. Prior to joining Iconomy she was president of Mint Condition Promotions where she spent the last 3 years developing and exploiting market opportunities for an internationally known sports icon. Ms. Morales has...
Created innovative revenue generating promotions for major movie studios and casinos such as Buena Vista Pictures, Disney, Paramount Pictures, MGM Grand Casino, MGM Studios, Samuel Goldwyn Company and the Riviera Hotel and Casino
Worked on product development & implementation for such national brands as Lion King, Star Trek, Babylon 5, Pocahontas, Mighty Ducks 2 and X-Men
Created new and unique promotional programs utilizing new technologies, and unique packaging concepts as a driving force to test the accountability of each promotion with proven results
Produced multi-million dollar revenue generating promotions consistently in the marketplace
Worked for a national corporate motivational speaker for ITT Education Division for 4 years.
 
 
Mark Alan Effinger
Consultant
Mark has 20 years experience as a technology entrepreneur, founding or co-founding 10 companies and providing guidance to over 300 in that course of time, from hardware and software to advertising, online retailing and search engine optimization.

His first company grew to become #389 in the Inc. 500 firm through acquisition, specializing in laser display technologies.Mark has 20 years experience as a technology entrepreneur, founding or co-founding 10 companies and providing guidance to over 300 in that course of time, from hardware and software to advertising, online retailing and search engine optimization. His first company grew to become #389 in the Inc. 500 firm through acquisition, specializing in laser display technologies. Following that success was a series of fast-growth private firms specializing in technology-based advertising and marketing technologies, an Internet Service Provider, and software for image management, ecommerce and M&A. Currently mark serves as Chairman of ExitPath Corporation, a holding company that provides interim management, strategy, marketing and channel development for two online technology firms and two additional software firms. Has held executive positions in O’Ryan Industries, Mere Image Design Group, Eclipse Technologies, J.Stream, Inc. and eAgency.com.


 

 
 
Steven T. Anapoell
Greenberg Traurig LLP
Mr. Anapoell, a partner in the international law firm Greenberg Traurig, LLP, focuses his practice on the formation, organization and operation of limited partnerships, limited liability companies and corporations, as well as private equity and venture capital fund formation, venture capital and strategic finance, mergers, acquisitions, divestitures, public and private offerings, joint ventures, cross-border transactions and other types of business transactions. Steven represents companies and investors in a variety of industries, including hospitality, real estate development and related services, entertainment, software, intellectual property licensing, sporting goods and medical devices.
In addition, he has substantial experience in representing start-up and emerging growth companies and regularly advises private company clients on such issues as capital formation and financing strategies, general corporate governance and tax planning.
Former Chair, Partnerships and Limited Liability Companies Committee of the State Bar of California

Co-author, Chapter 2 Venture Fund General Partner Limited Liability Company Agreement (to be published) Venture Capital & Public Offering Negotiation (Aspen_ed., 2005)

Steven has lectured extensively on limited liability companies and limited partnerships for the California Continuing Education of the Bar, the Orange County Bar Association and the National Business Institute

 
 
Henry Holmes
Greenberg Traurig LLP
Henry W. Holmes, a partner in the international law firm Greenberg Traurig, LLP, has practiced entertainment and sports law for over 30 years.  Holmes' current transactional practice is diverse, while grounded in talent representation.  His client list is eclectic, with the common thread being custom deals that leverage celebrity built by traditional means in the sports, film, television and media industries into sponsorships, licensing and branding opportunities that turn stars into business franchises. 
His career was the recent focus of a feature article in the "Southern California Super Lawyers" issue of "Los Angeles Magazine," upon which he appeared on the cover. He began his career as a litigator with a focus on copyright law.  He went on to be certified by the National Basketball Association as a players agent and complimented his representation of athletes by serving as consultant to various broadcast sports and entertainment entities, including DirecTV and Magic Johnson Promotions.
Negotiated and structured George Foreman's multi-million dollar deal for "The George Foreman Lean Mean Grilling Machine," the most successful direct sale kitchen product endorsement arrangement.

Negotiated George Foreman's landmark overall deal with HBO for broadcasting and corporate spokesperson.

Negotiated overall multi-year production deals between major producers and studios, including Robert Evans Productions overall deal with Paramount .

Parlayed the legendary wrestling career of long-time client, Hulk Hogan, into an Osbournes-esque reality series for VH1, "Hogan Knows Best," which recently posted the highest premiere ratings in the history of the network.  He has also sealed an unprecedented 20-year deal with World Wrestling Entertainment for the valuable use of the "Hulk Hogan" name and likeness.

 
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